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Multi-Life Target Markets

Our Guaranteed Standard Issue (GSI) multi-life DI program gives you the opportunity to write multiple lives with one sale. It's an excellent way to leverage your sales efforts by focusing on fewer cases offering higher returns. What's more, each sale provides a new base of customers receptive to innovative financial solutions that you can target for other services and programs that you offer.

Perhaps the most important factor in your success with our multi-life DI sales is targeting businesses that are a "good fit." See the table below for examples.

GSI Multi-Life Program Target Markets

Segment     Best Fit for Multi-Life DI     NOT a Good Fit
Professional Groups Law firms
Accounting practices
Architectural firms
Engineering firms
Dental practices *

Medical practices *

Employer groups in which more than 20% of eligible employees are blue and grey collar workers performing manual duties
Service Businesses Banks and finance companies
Advertising/marketing firms
Wholesalers/distributors
Computer services firms
Technology Companies Electronics/high tech
Pharmaceutical / biotech
Research labs

While we do not offer multi-life guaranteed standard issue programs to medical and dental practices, our innovative Retirement Protection Plus (RPP) program is available to medical and dental professionals on a GSI basis.

Using disability Insurance, the RPP program helps ensure that the ability of employees to make retirement contributions will continue, even if they become disabled and can't work, until age 65. It is most appropriate for higher Income employees with discretionary income that can be used to help protect retirement contributions. RPP is available on either an employer-paid or voluntary basis.


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Minneapolis: (612) 746-2200   /   Fargo: (701) 293-6379   /   Rochester: (507) 289-0999
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